FOR DRIVEN PROFESSIONALS, EXECUTIVES AND BUSINESS OWNERS OVER 40
You lead everyone else. Now lead yourself
Rebuild the energy, sharpness and body your work and family demand, in 12 weeks. The Do Less, Better Method is built for your busiest weeks, without extreme diets, burnout training and giving up the travel or hours your role demands.
Takes 2 minutes, I read your feedback myself.
✔ 11,000+ hours coached in person
✔ 600+ professionals coached online
✔ Results guaranteed
Real people. Real jobs, families and full calendars. Like yours.
“I was killing myself with cardio for years and getting nowhere. I achieved more in 8 weeks than in 5 years on my own
Andy, 50, CEO.
Fitter, more energy at work, stronger. 23 lbs lost in 8 weeks..
"I am fitter, leaner and stronger than I have been for the last 25 years."
Alison, 52, Executive.
Still holding her results 3 year later.
"Less pain, fewer injuries and confidence that now carries into everyday life."
Ian, 42, Business Manager.
Stronger and pain-free. 30lbs down.
You don't let anything slip. Except yourself.
Your business. Your team. Your word. Your family. You hold the line on all of it.
Then there's you.
You train for a few weeks. You eat well for a bit. Then a trip comes up, a deadline lands, one of the kids gets ill, and it drifts. Again.
— The 3pm crash that coffee doesn't fix anymore
— Waking up tired after a full night in bed
— Shirts that fit tighter and a reflection you'd rather skip
You know the signs:
None of that is age. It's trajectory. And trajectories don't correct themselves.
— Sitting in the meeting, only half there.
— A back, knees or shoulders that’s getting worse every year.
— Starting over every January, every Monday, every "once this project is done".
"You'd never let ONE OF YOUR WORK Colleagues IN your team operate the way you're operate right now. So why is it okay for you?"
When you're depleted, it isn't only you who feels it. Your team feels it. Your family feels it. Your decisions feel it.
Most plans are built for your best days. Most of your weeks aren't your best days.
You didn't build what you've built by lacking drive. So more willpower won't fix this.
Most program assume an hour in the gym, meals prepped on Sunday and eight hours of sleep. Then real life shows up. A 6am flight. A board call at 9. A client dinner. Bedtime with the kids at 7. The plan falls over, and you're back to zero.
The information was never the problem. You've probably known what to do for years. What breaks is your standard, in exactly the weeks you're tired, stretched and under pressure. If you're driven, that's most weeks.
You don't rise to your goals. You fall to your standards.
THE METHOD
You don't need more to do. You need fewer things that never drop. The method is built on four parts.
The Do Less, Better Method
1
Fewer habits, held without exception
A few non negotiables you do every week, whatever the week throws at you. No 20-point plan you abandon by Thursday.
2
Training 1 to 3 times a week, for capability
Strength sessions built around your real calendar, your travel and your body at 40+. You train to be strong, mobile and hard to break. No two-hour sessions. No punishment cardio.
3
Nutrition that fits a real life
Client dinners, work lunches, family meals, the odd weekend off. We build around them, so a busy week never means starting again on Monday.
4
Floor Limits
The minimum standards you keep on your worst week.
What is a Floor Limit?
In business you have minimums that hold even when the quarter gets brutal. A Floor Limit is the same thing, applied to you.
It's the minimum you keep when you're tired, travelling and stretched thin. We set yours together, and they're built to survive your worst week. Raise the floor, and your results stop resetting to zero every few months.
EXAMPLE: A WORK TRIP
A 6am early start. Two days of meetings.
Hotel dinners. Your floor for that trip might be: Protein at every meal, a 20-minute session in the hotel gym or your room, and lights out by 11 on night two.
That's it. You come home ahead, instead of starting over.
What 12 weeks of this gives you
Energy you can count on
You get through the workday, the late call and bedtime with the kids without running on fumes.
Sharper under pressure
Clearer decisions. More present in the room. More confident in how you carry yourself.
A body that backs you up
Leaner, stronger, fewer aches, harder to break. This is the proof the system works, and usually the part other people notice first.
This isn't another thing on your list. It's what makes everything else on your list sustainable.
Why I built this
I lost my dad when he was 49.
He worked long hours, led teams and provided for everyone. He put himself last for years. His ambition kept writing cheques his body couldn't cash.
I watched a driven, capable man run out of runway, because nobody ever told him that leading everyone else means nothing if you don't lead yourself too.
That's why Do Less, Better exists. It has nothing to do with looking good for summer. It's about making sure the people who depend on you get to keep you around, sharp and strong, for a lot longer than you're currently planning for.
I'm 40+, a husband and a dad. I'm busy, like you. I built this for myself first, and I'm bringing you with me.
Gerhard
11,000+
Hours coached in person
600+
People coached online
1 To 3
Sessions a week. Built for people with zero spare time
What happens when driven people over 40 raise the floor
Jobs. Families. Full calendars. Just like yours.
Andrew, 50, CEO.
“Three sessions a week beat years of cardio”
"I was killing myself with cardio for years and getting nowhere. Three weight sessions a week and higher personal standards did more in 8 weeks than years of cardio ever did."
23lbs down in 8 weeks
Rowena, 48, Director.
“A routine that survives holidays"
“I am stronger and leaner than I have ever been. If I go on holiday or have a weekend off, I know I will get back into myroutine."
11lbs down in 8 weeks
Rachel, 47, HR Director
“Less, with more intent”
"My routine was inconsistent and I was trying to do too much. Now I do less, with more intent, and it's sustainable."
7kg down in 8 weeks
Gary, 58, Company Director
“Done with starting over”
“Came in borderline diabetic and stuck restarting. Now has a way of living that fits his actual life. I was lost trying to figure it out on my own."
9kg (20lbs) down
Alison, 58, Finance Executive
“Still holding it 3 years late & doing Hyrox Races”
"3 years later I'm keeping the weight I lost off. I am fitter, leaner and stronger than I have been for the last 25 years. I feel so much more confident in myself."
Kept weight off - 3 years
Ian, 41, Business Owner
“Stronger and pain-free”
"Less pain, fewer injuries, and confidence that now carries into everyday life."
30lbs down
Hermione, 54, Freelance Consultant
“Structure that stuck”
"I had no structure. I'd tried every diet and program out there and nothing stuck. Gerhard helped me build a simple lifestyle I could actually maintain."
16lbs down
Lizzy, 58, Business Owner
“Direction back at 56”
"At 56 I had no focus, no direction, gaining weight. My physique has changed completely. I feel real muscle growth and definition”.
19kg Down
Russel, 53, CEO
“Training with purpose again”
“Went from training without direction to losing over a stone, rebuilding confidence and training with purpose again”.
7kg down
Is this you?
This is for you if:
✔ You're 40+ and you run a business, lead a team or hold a demanding role, often with a family at home too
✔ You've succeeded almost everywhere, and this is the one area that keeps resetting
✔ You want a system that holds on your busiest week, not a plan for perfect ones
✔You're ready to invest properly in yourself and be coached 1:1
This isn't for you if:
❌ You want the fastest result possible and don't mind if it doesn't last
❌You're shopping on price alone
❌You want someone to hype you up every morning
❌You won't keep a floor, even a small one
The Floor Limit Guarantee
Hit your Floor Limits for the 12 weeks. If you don't get results, I keep coaching you 1:1, fully personalised, at no cost to you, until you do. I don't want your money if I can't get you the outcome. I want you to build a life and a body that can handle what you ask of them.
We agree your Floor Limits and what a result looks like for you in week one, in writing, so it's clear on both sides.
I build every program myself. Nothing is templated. So I only take on a limited number of new 1:1 clients each month.
How it works
“ARE WE A FIT” FORM
Tell me where you're at, what's getting in the way and what you want to change.
1
CALL - (20 min)
A call with me, not a sales team. We look at your week, your goals and whether this fits. If it isn't right for you, I'll tell you.
2
START
I build your program, your nutrition and your Floor Limits around your real calendar. You start within 7 days.
3
Gary - 20lbs Lost
“I was lost trying to figure it out on my own
Silvia - 22lbs Lost
“I feel so much happier in myself”
Nicola - 16lbs Lost
“I finally found something that actually fit my real life.”
Mark - 15lbs Lost
“I was shocked how much I've lost”
The people who depend on you don't need the version of you that's running on empty.
They need you around, sharp and strong, for a long time. So does your team. So do you.
You already lead everyone else. If you're done restarting, let's see if we're a fit.